Understanding some of the basics of Networking 101 is critical in your entrepreneurial success.

Here are some tips on Networking.

 

1. Wear a Name Badge

Maybe you're one of the lucky people who remembers everyone's name. Most people do not! I certainly don't. Especially when I only see people once in a while.

Even if someone may know or recognize you, it's possible they don't remember your name. They might avoid you rather than face the embarrassment of not knowing your name.

Wear the name badge on your right shoulder area. When people shake hands it draws their eyes to it.

So why is it smart to ware a name badge?

  • It makes you more human and more approachable.
  • It helps others to remember your name.
  • It makes your brand more engaging.

If you don't believe me, just Google Scott Ginsberg, the Nametag Guy!

 

2. If your with a colleague set at different tables

To me this is a no brainer. You are there to connect with people you do not know. If there are eight people at your table and two or three of you are from the same company, how many new people are being introduced to your product or service?

Well... you do the math!

Why are you at a networking event anyway? If you need to catch up with a colleague, meet at a different time, or plan on spending some one-on-one time afterwards.

 

3. Don't repeat your Elevator Speech

Often at a typical networking luncheon or breakfast there is an opportunity to spend a few minutes getting to know others at your table. Afterwards everyone gets their 30 seconds for introductions, aka your Elevator Speech.

Since you are going to do the speech anyway, utilize the time at the table for other ways to connect with people. Be a leader. I often mention to the group, "How about we share things like..."

  • What you like to do for fun?
  • What book has inspired you?
  • What did you want to be when you were little?

 

4. Networking is about Building Relationships

Many people mistake the the purpose of networking events.  It's about the other person - NOT about your products and services!  That means, stop puking all over people with your features and benefits. That only pushes people awa.  Instead, spend time finding out about who the other person is. 

Ask to meet them for coffee at a later date... and set that date NOW!

At the second date, DO NOT promote your business. 

Okay... Why not?

This is the time to discover if the other person even needs or wants your product or services.  INSTEAD...  get to know them then give them something of value!    At the meeting, or afterwards, you could send them information about a topic you discussed (of their interest not yours).  It can be something as simple as a article, a recipe, a link to a website, a contact name, or even a referral.

Sometimes the other person may want to know what you do.  Fair enough.

It's okay to share that information but try and stear the conversation to things other than your features and benefits.  Let them know who YOU are.  What makes YOU tick.

Then, always go back to focusing on THEM.  Sometimes it's a dance between the two people.  That's good!  Dancing is good... and FUN!

This is called "Building a Relationship."